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Media research methods : audiences, institutions, texts
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ISBN: 0333960947 0333960955 Year: 2005

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This text provides an accessible introduction and overview of research methods for studying media, communication and culture, drawing on both social science and humanities methodologies. The text covers the strengths, weaknesses, inherent assumptions and theoretical underpinnings of each methodology. It gives clear guidance, regarding how to use the methodologies and situates this in the context of critical evaluations of previously published research, thus encouraging students' development of skills in evaluating their own work and the work of others.

The handbook of attitudes
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ISBN: 0805844929 0805844937 9780805844931 Year: 2005 Publisher: Mahwah (N.J.): Lawrence Erlbaum,

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This new handbook presents, synthesizes, and integrates the existing knowledge of methods, theories, and data in attitudes. The editors' goal is to promote an understanding of the broader principles underlying attitudes across several disciplines. Divided into three parts: one on definitions and methods; another on the relations of attitudes with beliefs, behavior, and affect; and a final one that integrates these relations into the broader areas of cognitive processes, communication and persuasion, social influence, and applications, the handbook also features an innovative chapter on implici

Media analysis techniques
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ISBN: 1412906830 Year: 2005 Publisher: Thousand Oaks, Calif. Sage

Constructing measures: an item response modeling approach
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ISBN: 0805847855 Year: 2005 Publisher: Mahwah (N.J.) LEA

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"Constructing Measures" introduces a way to understand the advantages and disadvantages of measurement instruments, how to use such instruments, and how to apply these methods to develop new instruments or adapt old ones. The book is organized around the steps taken while constructing an instrument. It opens with a summary of the constructive steps involved. Each step is then expanded on in the next four chapters. These chapters develop the "building blocks" that make up an instrument--the construct map, the design plan for the items, the outcome space, and the statistical measurement model. The next three chapters focus on quality control. They rely heavily on the calibrated construct map and review how to check if scores are operating consistently and how to evaluate the reliability and validity evidence. The book introduces a variety of item formats, including multiple-choice, open-ended, and performance items; projects; portfolios; Likert and Guttman items; behavioral observations; and interview protocols. Each chapter includes an overview of the key concepts, related resources for further investigation and exercises and activities. Some chapters feature appendices that describe parts of the instrument development process in more detail, numerical manipulations used in the text, and/or data results. A variety of examples from the behavioral and social sciences and education including achievement and performance testing; attitude measures; health measures, and general sociological scales, demonstrate the application of the material. An accompanying CD features control files, output, and a data set to allow readers to compute the text's exercises and create new analyses and case archives based on the book's examples so the reader can work through the entire development of an instrument. "Constructing Measures" is an ideal text or supplement in courses on item, test, or instrument development, measurement, item response theory, or rasch analysis taught in a

Virtual methods: issues in social research on the Internet
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ISBN: 1845200853 1845200845 9781845200855 Year: 2005 Publisher: Oxford Berg

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