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The Labour Party has been using marketing longer than is commonly realized. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. This book traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.

Communication in politics --- History --- Labour Party (Great Britain) --- Public relations --- #SBIB:044.AANKOOP --- #SBIB:324H43 --- #SBIB:328H214 --- Political communication --- Political science --- Politieke structuren: politieke partijen --- Instellingen en beleid: Verenigd Koninkrijk --- Britanskai︠a︡ rabochai︠a︡ partīi︠a︡ --- British Labour Party --- Eikoku Rōdōtō --- Labor Party (Great Britain) --- Leĭboristskai︠a︡ partii︠a︡ Anglii --- Leĭboristskai︠a︡ partii︠a︡ Velikobritanii --- LPV --- Mifleget ha-laibor (Great Britain) --- Parti travailliste britannique --- Partido Laborista (Great Britain) --- Partido Laborista Británico --- Yŏngguk Nodongdang --- 工黨 (英國) --- Labour Representation Committee (Great Britain : 1900-1906) --- Advertising. Public relations --- Political parties --- Great Britain

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An illuminative study of the most powerful political movement in Britain today, Bevir presents new critiques and radical alternatives to New Labour. Examining it as an institution, this is an intensely interpretive study of social sciences

Political science. --- Administration --- Civil government --- Commonwealth, The --- Government --- Political theory --- Political thought --- Politics --- Science, Political --- Social sciences --- State, The --- Labour Party (Great Britain) --- Labour Representation Committee (Great Britain : 1900-1906) --- Britanskai︠a︡ rabochai︠a︡ partīi︠a︡ --- British Labour Party --- Eikoku Rōdōtō --- Labor Party (Great Britain) --- Leĭboristskai︠a︡ partii︠a︡ Anglii --- Leĭboristskai︠a︡ partii︠a︡ Velikobritanii --- LPV --- Mifleget ha-laibor (Great Britain) --- Parti travailliste britannique --- Partido Laborista (Great Britain) --- Partido Laborista Británico --- Yŏngguk Nodongdang --- 工黨 (英國) --- Great Britain --- Politics and government

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New Labour has concentrated many of its social policy initiatives in reinvigorating the family, community and work. But just how 'new' are the ideas driving policy and practice? This book shows how New Labour has drawn on the ideas and premises of functionalism, which dominated British and American sociological thought from the 1940s to the 1960s.

Socialism --- Functionalism (Social sciences) --- Blair, Tony, --- Labour Party (Great Britain) --- Great Britain --- Social policy --- Functional analysis (Social sciences) --- Structural-functional analysis (Social sciences) --- Ethnology --- Social sciences --- Social systems --- Philosophy --- Blair, Tony --- Britanskai︠a︡ rabochai︠a︡ partīi︠a︡ --- British Labour Party --- Eikoku Rōdōtō --- Labor Party (Great Britain) --- Leĭboristskai︠a︡ partii︠a︡ Anglii --- Leĭboristskai︠a︡ partii︠a︡ Velikobritanii --- LPV --- Mifleget ha-laibor (Great Britain) --- Parti travailliste britannique --- Partido Laborista (Great Britain) --- Partido Laborista Británico --- Yŏngguk Nodongdang --- 工黨 (英國) --- Labour Representation Committee (Great Britain : 1900-1906)

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This major new book provides, for the first time, a detailed evaluation of policies on poverty and social exclusion since 1997, and their effects. Bringing together leading experts in the field, it considers the challenges the government has faced, the policies chosen and the targets set in order to assess results.

Public welfare --- Labour Party (Great Britain) --- Labour Representation Committee (Great Britain : 1900-1906) --- Britanskai︠a︡ rabochai︠a︡ partīi︠a︡ --- British Labour Party --- Eikoku Rōdōtō --- Labor Party (Great Britain) --- Leĭboristskai︠a︡ partii︠a︡ Anglii --- Leĭboristskai︠a︡ partii︠a︡ Velikobritanii --- LPV --- Mifleget ha-laibor (Great Britain) --- Parti travailliste britannique --- Partido Laborista (Great Britain) --- Partido Laborista Británico --- Yŏngguk Nodongdang --- 工黨 (英國) --- Great Britain --- Social policy --- Politics and government --- Aufsatzsammlung --- Soziale Ungleichheit --- Social policy. --- Public welfare. --- POLITICAL SCIENCE --- Aide sociale --- Public Policy --- Social Policy. --- Social Services & Welfare. --- Grossbritannien --- Great Britain. --- Administration --- Civil government --- Commonwealth, The --- Government --- Political theory --- Political thought --- Politics --- Science, Political --- Social sciences --- State, The --- Benevolent institutions --- Poor relief --- Public assistance --- Public charities --- Public relief --- Public welfare reform --- Relief (Aid) --- Social welfare --- Welfare (Public assistance) --- Welfare reform --- Human services --- Social service --- National planning --- State planning --- Economic policy --- Family policy --- Social history --- Government policy --- Britanskai͡a rabochai͡a partīi͡ --- Eikoku Rōdōt --- Leĭboristskai͡a partii͡a Anglii --- Leĭboristskai͡a partii͡a Velikobritanii --- Northern Ireland --- Scotland --- Wales --- England and Wales --- Storbritannien --- Anglia --- Wielka Brytania --- Nagy-Britannia --- United Kingdom --- United Kingdom of Great Britain and Ireland --- United Kingdom of Great Britain and Northern Ireland --- Grande-Bretagne --- Angliyah --- Briṭanyah --- Velikobritanii︠a︡ --- Saharātchaʻānāčhak --- Marea Britanie --- Prydain Fawr --- Royaume-Uni --- Iso-Britannia --- Yhdistynyt kuningaskunta --- Förenade kungariket --- Grã-Bretanha --- בריטניה --- イギリス --- Igirisu --- Gesellschaftliche Ungleichheit --- Sozialer Unterschied --- Soziale Differenz --- Ungleichheit --- Beiträge --- Einzelbeiträge --- Sammelwerk --- Law and legislation --- Velikobritanii͡ --- Vereinigtes Königreich von Großbritannien und Nordirland --- Großbritannien und Nordirland --- England --- UK --- Angleterre --- Brīṭāniyā al-ʿUẓmā --- Brīṭāniya 'l-ʿUẓmā --- Vereinigtes Königreich Großbritannien und Nordirland --- Grande Bretagne --- British Isles --- Gran Bretagna --- U.K. --- GB --- British Empire --- Britisches Reich --- Briten --- Schottland --- Commonwealth --- 1707 --- -Politics and government