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Book
Asian business discourse(s).
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ISBN: 3039108042 Year: 2005 Publisher: Bern Lang

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Kommunikation im globalen Geschäftsleben : Selbst-und Fremdbilder als Quellen interkultureller Missverständbnisse, als Basis für die Ermittlung von Handlungsbedarf und als Chancen für Wettbewerbsvorteile.
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ISBN: 3631537131 Year: 2005 Publisher: Frankfurt am Main Lang

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Communication strategies : an Emerald guide.
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ISBN: 1280706236 9786610706235 Year: 2005 Publisher: Bradford, England : Emerald Group Publishing,

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Successful communication is vital to any business. According to Emerald author Christopher Connolly, more effective communication is reported as a solution to most life and work problems. But what are managers doing about it?. Communication in business teams continues to be essential for effective teamwork, technical excellence and customer responsiveness.


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Corporate and customer communications : an Emerald guide.
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ISBN: 1280706244 9786610706242 Year: 2005 Publisher: Bradford, England : Emerald Group Publishing,

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Take a look at the job of a chief customer officer, investigate strategic conversations with customers and learn about performance improvement through core values in this Briefing.


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15 reproducible activities for reinforcing business ethics and values
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ISBN: 1599965003 9781599965000 Year: 2005 Publisher: Amherst, Mass. HRD Press

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This collection of reproducible assessment instruments will: Stimulate participant's thinking and awareness about themselves and others; Provide objective feedback about behavior and performance; Serve as a basis for discussion and learning, as well as for personal and organizational development The twenty assessments in this collection are divided into four sections. The first , Personal Assessment, contains seven instruments to help individuals learn about themselves in order to more effectively acquire new competencies and meet the challenge of change. The second, Team Assessment, contains

Test your business vocabulary in use : advanced.
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ISBN: 0521611504 9780521611503 Year: 2005 Publisher: Cambridge Cambridge university press

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Chinese and western business cultures : a comparison and contrast.
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ISBN: 3631536801 Year: 2005 Publisher: Frankfurt am Main Lang

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English in marketing : international communication strategies in small and medium-sized enterprises
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ISBN: 3865969305 Year: 2005 Publisher: Berlin : Frank & Timme,

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Long description: What measures do German SMEs take to successfully present themselves on the international market place? In contrast to larger groups, where dedicated communication departments cooperate closely with renowned advertising agencies to disseminate the marketing message and to reach exactly the right target groups, corporate communication in medium-sized companies is often characterised by ad-hoc decisions, tight budgets and a lower esteem for the value of professional communication. This empirical survey investigates “International Communication Strategies in SMEs”, uncovers reasons and consequences of this approach, illuminates the role of the English language in international marketing and provides tangible tips what SMEs can do to improve their international market presence. Biographical note: Sylva-Michèle Sternkopf, born in 1974. Studied English and American language and literature at the Technical University of Dresden, focus on corporate communications and advertising language. Worked at the conference centre of an international hotel in London from 1994-1995. Graduated with honours in 1998. University lecturer at Dresden and Chemnitz Universities, lectures and seminars on Semantics, Advertising language, Linguistics. Completed PhD thesis is 2004, validated ‘magna cum laude’, at Chemnitz University. Subject: International business communication and optimisation of the communication strategy in medium-sized enterprises. Founded the international advertising and translation agency ‘Sternkopf Communications’ in 2000, specialising in the creation, adaptation, localisation and translation of international marketing literature. Prestigious projects for SMEs, official bodies and major global players.


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La communication des organisations à la croisée des chemins disciplinaires
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ISBN: 2747592235 9782747592239 Year: 2005 Publisher: Paris : L' Harmattan,

Persuasive proposals and presentations : 24 lessons for writing winners
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ISBN: 0071450890 9786610643912 0071490299 1280643919 1429416890 Year: 2005 Publisher: New York : McGraw-Hill,

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