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This 2nd edition maintains the concise, accessible approach of the first edition while offering an updated discussion and new examples. The goal of this resource is to make content analysis understandable, and to produce a useful guide for novice and experienced researchers alike.

Quantitative methods in social research --- Mass communications --- Content analysis (Communication) --- Mass media --- Analyse de contenu (Communication) --- Médias --- Research --- Methodology. --- Statistical methods. --- Recherche --- Méthodologie --- Méthodes statistiques --- Médias --- Méthodologie --- Méthodes statistiques --- Mass communication --- Media, Mass --- Media, The --- Communication --- Analysis of content (Communication) --- Subject analysis --- Research&delete& --- Methodology --- Statistical methods --- Content analysis