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This interesting book is a compilation of recent stories from a regular column called "Science Monitor" in The Straits Times, Singapore's main English daily. They focus on exposing health and beauty fads and fallacies like purported breast enlargement methods, baldness treatment and skin renewal therapies which have begun plaguing consumers in Asia. Written by a well-known columnist, Andy Ho, PhD, this book provides a handy review of what cutting-edge research says about these scams. Readers can apply these valuable insights, which the author has backed up by poring over medical books and jour

Quacks and quackery. --- Medical misconceptions. --- Medical care --- Cosmetics industry --- Pharmaceutical industry --- Deceptive advertising. --- Fraud. --- Commercial fraud --- Deceit --- Misrepresentation (Crime) --- Commercial crimes --- Deception --- Torts --- Hoaxes --- Impostors and imposture --- Advertising, Fraudulent --- False advertising --- Fraudulent advertising --- Misleading advertising --- Truth in advertising --- Advertising --- Corrective advertising --- Aesthetics industry --- Beauty services industry --- Toilet preparations industry --- Delivery of health care --- Delivery of medical care --- Health care --- Health care delivery --- Health services --- Healthcare --- Medical and health care industry --- Medical services --- Personal health services --- Public health --- Drug industry --- Drug trade --- Medicine industry --- Medicines industry --- Prescription medicine industry --- Chemical industry --- Delusions, Medical --- Health misconceptions --- Medical delusions --- Medical superstitions --- Medicine --- Misconceptions, Medical --- Common fallacies --- Medical errors --- Charlatans --- Swindlers and swindling --- Corrupt practices. --- Superstitions