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Advertising --- History
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Government advertising --- Government advertising. --- Canada.
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Offers an account of how advertising is created and explains how advertising comes to cast its shadow over contemporary consumer culture. This book includes many case examples drawn from major international campaigns to illustrate the power of advertising to portray brand 'personalities' in terms that resonate with consumers across many cultures.
Advertising. --- Advertising --- Advertising --- Brand name products. --- Social aspects.
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Advertising --- Advertising, Magazine --- Spanish language --- Language. --- Usage.
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