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ISBN: 0805848126 0805862110 9786612375804 1282375806 1410617408 1135617147 1135617139 9781410617408 9780805848120 9781135617141 9781135617097 1135617090 9781135617134 9780805862119 Year: 2005 Publisher: Mahwah, N.J. L. Erlbaum Associates
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Introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. This book provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets.
Brand name products --- Branding (Marketing). --- Broadcasting --- Management. --- Branding (Marketing) --- Broadcasting industry --- Marketing --- Advertising --- Communication and traffic --- Cultural industries --- Telecommunication
ISBN: 0335209955 9780335209958 0335209963 9780335209965 Year: 2005 Publisher: New York : McGraw-Hill,
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'Media Talk' provides an accessible introduction to the analysis of the spoken word by examining linguistic and discursive aspects of broadcast media. Beginning with the observation that talk is central to all genres of radio and television, Ian Hutchby examines the forms of speech used by broadcasters as their primary means of communicating with audiences. He looks at a range of media forms and genres, including televised audience debates, confrontational TV talk shows such as Oprah Winfrey and Ricki Lake, open-line talk radio shows, advice-giving broadcasts, news interviews and political panel discussions. Hutchby argues that the study of talk provides insights into the very nature of mass communication, and invites the reader into further consideration of a range of important issues, such as the relationship between broadcasters and audiences, and the public role of media output. The book not only describes the role of media talk but also provides detailed examples of analytical tools. It is key reading for students on courses in language and the media, media discourse, communication and cultural studies.
Broadcasting. --- Conversation analysis. --- Broadcasting --- Conversation analysis --- Analysis of conversation --- CA (Interpersonal communication) --- Conversational analysis --- Oral communication --- Broadcasting industry --- Communication and traffic --- Cultural industries --- Telecommunication --- CONVERSATION --- RADIO ET TELEVISION --- MASS MEDIA --- ANALYSE
ISBN: 9041123458 9789041123459 Year: 2005 Volume: 15 Publisher: The Hague: Kluwer law international,
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Broadcasting --- Telecommunication --- Digital communications --- Competition, Unfair --- Intellectual property --- Freedom of information --- Law and legislation --- Communications, Digital --- Digital transmission --- Pulse communication --- Digital electronics --- Pulse techniques (Electronics) --- Digital media --- Signal processing --- Broadcasting industry --- Communication and traffic --- Cultural industries --- Digital techniques --- Broadcasting - Law and legislation - European Union countries --- Telecommunication - Law and legislation - European Union countries --- Digital communications - Law and legislation - European Union countries --- Competition, Unfair - European Union countries --- Intellectual property - European Union countries --- Freedom of information - European Union countries
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