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Flexible films are defined as being planar forms of plastics, which may be thick enough to be self-supporting but thin enough to be flexed, folded and/or creased without cracking. Films comprise around 25% of all plastics used worldwide, around 40 million tons, and are thus a massive market sector. Commodity plastics dominate, with polyethylene and polypropylene together accounting for around 34 million tons. This is an expanding area with increased demand each year particularly in the developing regions of the world and with a move from rigid to flexible packaging. There are many material typ

Plastic film industry. --- Plastic films. --- Market surveys. --- Retail trading areas --- Advertising --- Consumption (Economics) --- Economic surveys --- Marketing research --- Advertising campaigns --- Consumer behavior --- Public opinion polls --- Plastics --- Plastics in packaging --- Protective coatings --- Thin films --- Plastics industry and trade --- Surveys --- Calendering