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Price management is one of the most central and sensitive elements of the process of managing a successful brand. Even a small change in price can have a disproportionate change in profitability, thereby increasing the importance of accurate and scientific ways of determining optimal prices. Previously published in: Journal of Product & Brand Management, Volume 13, Number 6, 2004

New products --- Pricing. --- Marketing.

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The model presented in this manual for the IT professional helps managers work with tech workers and their customers to make a clear and well-substantiated argument for IT service investments. In order to validate and fully explain this model, Wigodsky presents an overview of the ""why"" behind technology investment for any organization, and combines this with detailed real-world solutions that maximize BCO efficiency. By eliminating the ""futz factor"" commonly associated with system ownership costs, the book provides a glimpse of the next generation IT architecture, a repeatable process for

Technological innovations --- High technology industries --- New products --- Management. --- Management --- E-books

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Amid mounting concern over the loss of jobs to low-wage economies, one fact is clear: America's prosperity hinges on the ability of its businesses to continually introduce new products and services. But what makes for a creative economy? How can the remarkable surge of innovation that fueled the boom of the 1990s be sustained? For an answer, Richard K. Lester and Michael J. Piore examine innovation strategies in some of the economy's most dynamic sectors. Through eye-opening case studies of new product development in fields such as cell phones, medical devices, and blue jeans, two fundamental processes emerge. One of these processes, analysis--rational problem solving--dominates management and engineering practice. The other, interpretation, is not widely understood, or even recognized--although, as the authors make clear, it is absolutely crucial to innovation. Unlike problem solving, interpretation embraces and exploits ambiguity, the wellspring of creativity in the economy. By emphasizing interpretation, and showing how these two radically different processes can be combined, Lester and Piore's book gives managers and designers the concepts and tools to keep new products flowing. But the authors also offer an unsettling critique of national policy. By ignoring the role of interpretation, economic policymakers are drawing the wrong lessons from the 1990s boom. The current emphasis on expanding the reach of market competition will help the analytical processes needed to implement innovation. But if unchecked it risks choking off the economy's vital interpretive spaces. Unless a more balanced policy approach is adopted, warn Lester and Piore, America's capacity to innovate--its greatest economic asset--will erode.

Technological innovations --- Economic aspects --- technological innovations - economic aspects. --- Technological innovations - economic aspects. --- New products --- New product development --- NPD (Marketing) --- Product development --- Products, New --- Commercial products --- Industrial design --- Management. --- Management --- E-books --- New products.

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New products --- Engineering design --- Consumers --- Technological innovations --- Produits nouveaux --- Conception technique --- Consommateurs --- Innovations --- Attitudes --- Social aspects --- Aspect social --- Sociology - Consumption. --- NOUVEAUX PRODUITS --- CONCEPTIONS TECHNIQUES --- CONSOMMATEURS --- ATTITUDES

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Product life cycle --- New products --- Produits commerciaux --- Produits nouveaux --- Environmental aspects. --- Cycle de vie --- Aspect de l'environnement --- Gestion de l'environnement --- Industrie --- Développement durable --- Impact sur l'environnement --- Gestion des déchets --- environmental management --- industry --- Sustainable development --- Environmental impact --- Waste management --- Analyse du cycle de vie