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ISBN: 0761974164 Year: 2003 Volume: *2 Publisher: London ; Thousand Oaks ; New Delhi Sage Publications
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Book
ISBN: 9788842069195 8842069191 Year: 2003 Volume: 13 Publisher: Roma : GLF editori Laterza ,
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ISBN: 3518292501 Year: 2003 Publisher: Frankfurt am Main : Suhrkamp,
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Periodical
ISSN: 02549271 Year: 2003 Publisher: Wien: Österreichische Gesellschaft für Semiotik,
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Semiotics --- Linguistics
ISBN: 2884790357 Year: 2003 Publisher: Lausanne AVA
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Book
ISBN: 2745307630 9782745307637 Year: 2003 Volume: 13 Publisher: Paris Honoré Champion
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ISBN: 2880931193 Year: 2003 Publisher: Zurich Québec Editions du Grand Midi
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ISBN: 0262582619 Year: 2003 Publisher: Cambridge, Mass. MIT Press
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Year: 2003 Publisher: Louvain-le-Neuve: Louvain-la-Neuve: DUC,
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Réunis les lectures choisies et proposées par Michel Lisse aux étudiants qui suivent le cours CLIG 2130
Semiotics --- Literature --- Authorship
Book
ISBN: 274753975X 9782747539753 Year: 2003 Publisher: Paris: L'Harmattan,
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La complexification croissante de l'activité de communication et de ses supports donne un avantage décisif aux entreprises qui recourent à de nouvelles méthodes pour assurer de façon intégrée la gestion du sens de leur marque, de leur image, de leurs messages et de leurs produits, tout en contrôlant l'interactivité interprétative de la cible. Ce livre est né de la volonté de transmettre à un public élargi les outils que la sémiotique offre à un marketing intelligent. Les études de cas présentées illustrent la mise en place de la méthode et les résultats obtenus. L'ouvrage s'adresse aussi bien aux étudiants en communication qu'aux responsables d'entreprises ou d'agences.
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