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The evolution of new markets
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ISBN: 0199248893 9780199248896 Year: 2003 Publisher: Oxford: Oxford university press,

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A new brand world : 8 principles for achieving brand leadership in the 21st century
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ISBN: 0142001902 Year: 2003 Publisher: New York (N.Y.) : Penguin books,

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The evolution of new markets
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ISBN: 0191037516 0198814690 019153028X 9786611930394 1281930393 Year: 2003 Publisher: Oxford : Oxford University Press,

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How do markets evolve? Why are some innovations picked up straightaway whilst others take years to be commercialized? Are there first-mover advantages? Why do we behave with 'irrational exuberance' in the early evolution of markets as was the case with the dot.com boom? Paul Geroski is a leading economist who has taught economics to business school students, managers, and executives at the London Business School. In this book he explains in a refreshingly clear style how markets develop. In particular he stresses how the early evolution of markets can significantly shape their later developmen

Harvard business essentials : managing creativity and innovation.
ISBN: 1591391121 Year: 2003 Publisher: Boston (Mass.) Harvard Business School Press

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New product development : from initial idea to product management
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ISBN: 1280964340 9786610964345 0080469892 9780080469898 9780750677325 0750677325 Year: 2003 Publisher: Amsterdam ; Boston, MA : Butterworth-Heinemann,

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Marc Annacchino's New Product Development will maximize return on development dollar invested by providing the reader with an interdisciplinary understanding of the new product development process. New Product Development is the last frontier in gaining a competitive edge. While other factors such as functionality, quality and reliability, availability and shipment performance are now entry level requirements, New Product Development is the competitive weapon of necessity. This comprehensive and detailed book is a practical guide to the process of New Product Development from i

Running the successful hi-tech project office
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ISBN: 1580533736 1580536212 9781580536219 9781580533737 Year: 2003 Publisher: Boston : [Piscataqay, New Jersey] : Artech House, IEEE Xplore,

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The design experience : the role of design and designers in the twenty-first century
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ISBN: 0566078910 1351891715 1315240327 9781351891714 9781315240329 9780566078910 9781138273153 9781351891691 1138273155 Year: 2003 Publisher: Aldershot Ashgate

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Design project management.
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ISBN: 0754618315 Year: 2003 Publisher: Aldershot Ashgate Publishing Limited

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The info mesa : science, business and new age alchemy on the Santa Fe Plateau.
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ISBN: 0393021238 Year: 2003 Publisher: New York Norton

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How breakthroughs happen : the surprising truth about how companies innovate
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ISBN: 1578519047 9781578519040 Year: 2003 Publisher: Boston : Harvard Business School Press,

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