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In Casting for Big Ideas, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies. He shows how the forty-year-old agency business model is breaking down because the work is becoming marginalized, as clients cut back ad budgets and hire outside marketing services and strategy firms. If agencies are to survive, Jaffe says, they must become idea-focused again and, instead of just making ads, master the art of devising the kind of non-advertising-type promotions that more quickly move a brand into the culture.

Advertising agencies --- Management.

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Advertising --- Advertising campaigns --- Advertising agencies --- Publicité --- Campagnes publicitaires --- Agences de publicité

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1990 --- -753.1 --- Büro Destruct --- Zwitserland --- grafische vormgeving --- illustraties --- ontwerpbureaus --- reclame --- typografie --- grafische vormgeving , geschiedenis, ontwerpbureaus --- Graphic arts --- graphic design --- reclamebureaus --- Switzerland --- advertising agencies

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The purpose of this volume is to provide a short, didactic handbook for those clinicians (medical, surgical, nursing and others) who are involved in the care and management of people who may, are or have undergone liver transplantation.

Advertising agencies-- Forecasting-- Statistics. --- Liver Transplantation. --- Digestive System Surgical Procedures --- Tissue Transplantation --- Organ Transplantation --- Digestive System Diseases --- Liver Transplantation --- Surgical Procedures, Operative --- Liver Diseases --- Diseases --- Transplantation --- Transplantations --- Transplantation Immunology --- Transplantation Conditioning --- Liver Dysfunction --- Disease, Liver --- Diseases, Liver --- Dysfunction, Liver --- Dysfunctions, Liver --- Liver Disease --- Liver Dysfunctions --- Ghost Surgery --- Operative Procedures --- Operative Surgical Procedure --- Operative Surgical Procedures --- Procedure, Operative Surgical --- Procedures, Operative Surgical --- Surgery, Ghost --- Surgical Procedure, Operative --- Surgical Procedures --- Operative Procedure --- Procedure, Operative --- Procedure, Surgical --- Procedures, Operative --- Procedures, Surgical --- Surgical Procedure --- General Surgery --- Grafting, Liver --- Hepatic Transplantation --- Liver Transplant --- Transplantation, Hepatic --- Transplantation, Liver --- Hepatic Transplantations --- Liver Grafting --- Liver Transplantations --- Liver Transplants --- Transplant, Liver --- Liver --- Digestive System Disorders --- Hepatobiliary Diseases --- Hepatobiliary Disorders --- Digestive System Disease --- Digestive System Disorder --- Hepatobiliary Disease --- Hepatobiliary Disorder --- System Disorders, Digestive --- Grafting, Organ --- Transplantation, Organ --- Graftings, Organ --- Organ Grafting --- Organ Graftings --- Organ Transplantations --- Transplantations, Organ --- Grafting, Tissue --- Transplantation, Tissue --- Tissue Grafting --- Tissues --- Digestive System Surgical Procedure --- Gastrointestinal Surgical Procedure --- Procedure, Digestive System Surgical --- Procedure, Gastrointestinal Surgical --- Procedures, Digestive System Surgical --- Procedures, Gastrointestinal Surgical --- Surgical Procedure, Digestive System --- Surgical Procedure, Gastrointestinal --- Surgical Procedures, Digestive System --- Surgical Procedures, Gastrointestinal --- Gastrointestinal Surgical Procedures --- Digestive System --- transplantation --- surgery --- Transplantation. --- Hepatic transplantation