Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Sponsored by the Society for Consumer Psychology, this vol. synthesizes & advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. For those interested in consumer psych, advertising, mktg, visual comm.

Sociology of culture --- Advertising. Public relations --- Consumer behavior --- Social psychology --- Imagery (Psychology) --- Persuasion (Psychology) --- Advertising --- Psychological aspects --- 658.81 --- -Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Communication --- Conformity --- Influence (Psychology) --- Psychology, Applied --- Imagery, Mental --- Images, Mental --- Mental imagery --- Mental images --- Imagination --- Visualization --- Sales organization --- Psychological aspects. --- Imagery (Psychology). --- Persuasion (Psychology). --- -Sales organization --- 658.81 Sales organization --- -Imagery, Mental --- Ads --- Advertising - Psychological aspects

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

"The first comprehensive resource on this central element of our culture, this work is a valuable tool for students in a variety of disciplines, professionals in the field, and nostalgia seekers. Selected color plates complement entries on major advertising agencies and classic campaigns. There is also substantive coverage of issues such as the representation of women and ethnic minorities as well as professional ethics."--"The Top 20 Reference Titles of the Year," American Libraries, May 2004.

Advertising --- Encyclopedias --- Reclame --- Geschiedenis --- Praktijk --- Reclame-praktijk --- #SBIB:309H01 --- #SBIB:309H2800 --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Communicatiewetenschap: encyclopedieën, woordenboeken, naslagwerken, bibliografieën --- Reclame: algemene werken --- Geneeskunde --- Techniek (wetenschap) --- Atlas --- Museum

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Advertising agencies. --- Advertising. --- Advertising. Public relations --- Ethnology. Cultural anthropology --- Advertising --- Advertising agencies --- #SBIB:041.AANKOOP --- #SBIB:309H2821 --- Advertising business --- Agencies, Advertising --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Reclameboodschap: functies, genres, taalgebruik historiek --- Agents --- Retail trade --- Reclame --- Reclamebureaus --- Etnoreclame --- Antropologie --- Cultuurstudies --- Business --- Communication in marketing --- Industrial publicity --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Reclamebureau --- Etnomarketing --- Cultuurstudie --- Publicité

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Recent law, corporate, and even public library closings are the sad confirmation that libraries are no longer a given. Despite the fact that librarians bring unique value to their communities and organizations, too often their work goes on under the radar. The benefits provided by information professionals are invisible and taken for granted as Internet search engines replace real experts. It's time to assert your value and the value of the resources you marshal. Step from behind the desk or computer to make your community aware of just how indispensable your services are. Here are all the too

Libraries --- Librarians --- Public Relations --- Advertising --- Public services (Libraries) --- Public relations --- Marketing --- -Libraries --- -Advertising --- -Public services (Libraries) --- 021.7 --- Libraries and readers --- Library public services --- Library services to users --- Library users --- Public libraries --- Library science --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Publicity --- Sales promotion --- Selling --- Documentation --- Public institutions --- Public services --- Services to users --- Services for --- Bibliothèques --- Public relations. --- Marketing. --- Libraries. --- Relations publiques --- Publicité --- Services aux usagers

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

659.1 <43> --- 659.126 --- 766 <43> --- Publicity. Advertising --- Duitsland voor 1945 en na 1989 --- Trade marks. Logos. House colours etc. --- Toegepaste grafische kunsten. Gebruiksgrafiek: Commerciële grafiek--Duitsland voor 1945 en na 1989 --- 766 <43> Toegepaste grafische kunsten. Gebruiksgrafiek: Commerciële grafiek--Duitsland voor 1945 en na 1989 --- 659.126 Trade marks. Logos. House colours etc. --- Advertising --- Consumer behavior --- Consumption (Economics) --- Consumer demand --- Consumer spending --- Consumerism --- Spending, Consumer --- Demand (Economic theory) --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- History --- Trade marks. Logos. House colours etc