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Defining markets, defining moments : America's 7 generational cohorts, their shared experiences, and why businesses should care
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Authors:
Meredith, Geoffrey E.
---
Schewe, Charles D.
ISBN: 0764553941 Year: 2002 Publisher: New York Hungry Minds
ISBN: 0764553941 Year: 2002 Publisher: New York Hungry Minds
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Abstract
Keywords
Marktsegmentatie --- Marketing --- Marktonderzoek --- Verenigde Staten --- Trend --- Noord-Amerika
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