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Sports sponsorship --- Sports --- Sports --- Public relations --- Relations publiques

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Er staat een cameraploeg voor de deur van uw bedrijf. Ze hebben een boze klant bij zich, en u moet meteen voor de camera reageren. Bent u voorbereid? Uw organisatie maakt een crisis door en van u wordt verwacht dat u de rol van woordvoerder op u neemt. Weest u wat u zeggen moet? Wat te doen als de pers zich opdringt? Mogen journalisten eigenlijk alles zomaar vragen, opschrijven en uitzenden? Allemaal lastige situaties en vragen waarop u op een dag mee te maken kunt krijgen. In dit boekje vindt u de antwoorden. Niet op een abstract theoretisch niveau, maar praktisch en direct bruikbaar. Het maken van een persbericht, de voorbereiding voor een interview, het onderhandelen met een journalist over een tekst : alles wordt behandeld in korte, bondige hoofdstukjes.

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Bibliotheques --- Qualite --- Controle --- libraries --- Qualité --- Quality --- Politique de marché --- Marketing policies --- Normalisation --- Standardizing --- Modèle --- Models --- Consumer behaviour --- Pays développé --- Developed countries --- 025 Bibliotheekbeheer --- 025 --- Bibliotheekbeheer --- Libraries --- Library education --- Documentation --- Public institutions --- Librarians --- Marketing --- Quality control --- Applied marketing --- Library management --- Normes --- Information retrieval --- Gestion --- management --- case studies --- Éducation --- education --- Developing countries --- Public relations --- Relations publiques --- Study and teaching --- Congresses --- Case studies --- Etude et enseignement --- Congrès --- Bibliothèques --- Cas, Etudes de --- Management --- International Federation of Library Associations and Institutions --- management. --- education. --- Bibliothèques. --- Contrôle --- Libraries - Marketing - Congresses. --- Libraries - Quality control - Congresses. --- Library education - Congresses. --- Bibliotheques - Marketing - Congres. --- Bibliotheques - Normes - Congres. --- Bibliotheques - Qualite - Controle - Congres. --- Marketing - Congres. --- Bibliothèques. --- Qualité --- Contrôle