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Openbare strafrechtspleging
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ISBN: 9026841159 Year: 2002 Publisher: Deventer : Kluwer,

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Dissertation
Advanced choice models
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ISBN: 9051706537 Year: 2002 Publisher: Amsterdam : Thela thesis,

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Dissertation
Incongruity between ads and consumer expectations of advertising
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ISBN: 9051706286 Year: 2002

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Book
Succesvolle slagzinnen: geheimen uit de parktijk
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ISBN: 901408952X Year: 2002 Publisher: Alphen aan den Rijn Adformatie Groep

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Book
Program evaluation : strategies for assessing how information dissemination contributes to agency goals
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Year: 2002 Publisher: Washington, D.C.

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Book
Public relations w teorii i praktyce
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ISSN: 02396661 ISBN: 8322922183 Year: 2002 Volume: 2347 Publisher: Wroclaw Wydawnictwo Uniwersytetu Wroclawskiego

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Dissertation
Analysis of sales promotion effects on household purchase behavior
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ISBN: 9058920291 Year: 2002

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Dissertation
Het vakbeursbezoek verklaard : een typologie van Nederlandse vakbeursbezoekers
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ISBN: 9080704415 Year: 2002

Making it in public relations : an insider's guide to career opportunities
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ISBN: 0585394865 0805840222 0805840214 1410602850 9786612324291 1282324292 1135641781 9780585394862 9780805840216 9780805840223 9781135641788 9781282324299 6612324295 9781410602855 9781135641733 9781135641771 Year: 2002 Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates,

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Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book's editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession.

The news about the news : American journalism in peril
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ISBN: 0375408746 Year: 2002 Publisher: New York (N.Y.): Random House

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