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Interactive television. --- Television --- Production and direction.
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"This forward-looking book focuses on interactive television (ITV), and illustrates how it is changing the face of TV broadcasting. The book provides professionals with important technical, strategic, and creative expertise to help in the development of ITV systems and with the assessment of their future business potential. Interactive TV Technology and Markets explains how bandwidth limitations associated with analog TV signals are eliminated as cable, satellite, and terrestrial TV network operators switch to digital bandwidth."--Jacket.
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Marketing --- Electronic commerce --- Interactive television --- Marketing --- Commerce électronique --- Télévision interactive
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Television broadcasting --- Interactive television --- Mass media --- Internet industry --- Télédiffusion --- Télévision interactive --- Médias --- Internet --- Industrie
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Interactive television --- Television broadcasting --- #SBIB:021.AANKOOP --- #SBIB:309H1515 --- #SBIB:309H1713 --- Telecasting --- Television --- Television industry --- Broadcasting --- Mass media --- Radio- en/of televisie: technologie (met inbegrip van de sociale implicaties) --- Mediatechnologie: nieuwe toepassingen (abonnee-televisie, electronic mail, desk top publishing, virtuele realiteit...) --- Interactive television. --- Television broadcasting.
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