Search
Feedback
About UniCat 
Help
News
| Listing 1 - 2 of 2 |
Sort by
|
ISBN: 0822377640 0822324113 Year: 2000 Publisher: Durham, NC, USA Duke University Press
Abstract | Keywords | Export | Availability | Bookmark
Loading...Choose an application
- Reference Manager
- EndNote
- RefWorks (Direct export to RefWorks)
In Living Up to the Ads Simone Weil Davis examines commodity culture’s impact on popular notions of gender and identity during the 1920s. Arguing that the newly ascendant advertising industry introduced three new metaphors for personhood—the ad man, the female consumer, and the often female advertising model or spokesperson—Davis traces the emergence of the pervasive gendering of American consumerism.Materials from advertising firms—including memos, manuals, meeting minutes, and newsletters—are considered alongside the fiction of Sinclair Lewis, Nella Larsen, Bruce Barton, F. Scott Fitzgerald, and Zelda Fitzgerald. Davis engages such books as Babbitt, Quicksand, and Save Me the Waltz in original and imaginative ways, asking each to participate in her discussion of commodity culture, gender, and identity. To illuminate the subjective, day-to-day experiences of 1920s consumerism in the United States, Davis juxtaposes print ads and industry manuals with works of fiction. Capturing the maverick voices of some of the decade’s most influential advertisers and writers, Davis reveals the lines that were drawn between truths and lies, seduction and selling, white and black, and men and women.Davis’s methodology challenges disciplinary borders by employing historical, sociological, and literary practices to discuss the enduring links between commodity culture, gender, and identity construction. Living Up to the Ads will appeal to students and scholars of advertising, American studies, women’s studies, cultural studies, and early-twentieth-century American history.
SOCIAL SCIENCE --- Gender Studies --- Sex role in advertising --- Sex role in literature --- Commerce --- Business & Economics --- Advertising --- History
ISBN: 0415223237 0415223245 1280108169 0203991893 1134595182 9780203991893 9780415223232 9780415223249 9786610108169 6610108161 9781134595181 9781134595136 9781134595174 1134595174 Year: 2000 Publisher: London Routledge
Abstract | Keywords | Export | Availability | Bookmark
Loading...Choose an application
- Reference Manager
- EndNote
- RefWorks (Direct export to RefWorks)
Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of:* Sex* Class* Race.It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender.
Advertising. Public relations --- Consumer behavior --- Advertising. --- Advertising-- Psychological aspects. --- Consumer behavior. --- Psychological aspects. --- Sex role in advertising. --- Advertising --- Commerce --- Business & Economics --- -Consumer behavior --- Sex role in advertising --- #SBIB:012.AANKOOP --- #SBIB:309H2812 --- #SBIB:309H2821 --- Psychological aspects --- Marketing, consumentengedrag, consumentisme --- Reclameboodschap: functies, genres, taalgebruik historiek --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Sociology of the family. Sociology of sexuality --- Gender --- Images of women --- Book --- Consumption --- Culture
| Listing 1 - 2 of 2 |
Sort by
|