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This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.

Green marketing --- Moral and ethical aspects.

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Green marketing --- Eco-labeling --- Government policy --- Government policy

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Environmentally safe engineering is one of the hottest and most controversial topics in technical circles. Though many publications offer theory and intellectual discussion of the topic, this book provides practical, hands-on advice including hints and tips from the nation's top engineers. Green Electronics/Green Bottom Line offers practical advice for engineers and managers who want or need to incorporate environmental issues into the design process. The emerging discipline of Design for the Environment (DfE) combines engineering know-how with environmental awareness. Topics include internat

Electronic apparatus and appliances --- Electronics. --- Electronic industries. --- Green products. --- Environmental protection. --- Design and construction --- Safety measures. --- Environmental quality management --- Protection of environment --- Earth-friendly products --- Environmentally safe products --- Electronics industry --- Electronic devices --- Electronics --- Apparatus and appliances --- Environmental sciences --- Applied ecology --- Environmental engineering --- Environmental policy --- Environmental quality --- Commercial products --- Green marketing --- Recycled products --- Electric industries --- Electrical engineering --- Physical sciences --- Physical instruments --- Scientific apparatus and instruments --- Electronic instruments --- Environmental Sciences --- Sustainable Development --- Electronic industries --- Environmental protection --- Green electronics --- Safety measures