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Applied marketing --- Service industries --- Customer services --- Marketing --- Management --- 658.8 --- -Service industries --- -Industries --- Customer service --- Service, Customer --- Service (in industry) --- Services, Customer --- Technical service --- Customer relations --- Marketing. Sales. Selling. Distribution --- -Management --- -Marketing. Sales. Selling. Distribution --- 658.8 Marketing. Sales. Selling. Distribution --- -658.8 Marketing. Sales. Selling. Distribution --- Industries --- Marketing&delete& --- Service industries - Marketing - Management --- Customer services - Marketing - Management --- Marketing sectoriel

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- If you charge for stuff, then you are in the commodity business. 
- If you charge for tangible things, then you are in the goods business. 
- If you charge for the activities you perform, then you are in the service business. 
- If you charge for the time customers spend with you, then and only then are you in the experience business. We are on the threshold, say authors Pine and Gilmore, of the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers. Every Business a Stage offers a creative, highly original, and yet eminently practical strategy for companies to script and stage the experiences that will transform the value of what they produce. From America Online to Walt Disney, the authors draw from a rich and varied mix of examples that showcase businesses in the midst of creating personal experiences for both consumers and businesses. The authors urge managers to look beyond traditional pricing factors like time and cost, and consider charging for the value of the transformation that an experience offers. Goods and services, say Pine and Gilmore, are no longer enough. Experiences and transformations are the basis for future economic growth, and Every Business a Stage is the script from which managers can begin to direct their own transformations.


Production management --- CRM (Customer Relationship Management) --- klantentevredenheid --- productmanagement --- productiemanagement --- Product management --- Diversification in industry --- Customer services --- #SBIB:309H250 --- AA / International- internationaal --- 380.50 --- 650 --- Customer service --- Service, Customer --- Service (in industry) --- Services, Customer --- Technical service --- Customer relations --- Industrial diversification --- Product diversification --- Input-output analysis --- Barriers to entry (Industrial organization) --- Multiproduct firms --- Brand management --- Management, Product --- Marketing --- Interne en externe communicatie: algemene werken --- Structuur en organisatie van de handel (algemeenheden). --- Theorieën en grondbeginselen. Management. --- Management --- Customer services. --- Diversification in industry. --- Product management. --- Produits commerciaux --- Diversification (Economie politique) --- Service à la clientèle --- Gestion --- Structuur en organisatie van de handel (algemeenheden) --- Theorieën en grondbeginselen. Management