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Bien communiquer aujourd'hui
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ISBN: 2035074002 9782035074003 Year: 1999 Publisher: Paris Larousse

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Electronic business revolution: opportunities and challenges in the 21st Century
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ISBN: 3540662111 Year: 1999 Publisher: Berlin Springer

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Marketing on the Internet: principles of online marketing
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ISBN: 0130105856 Year: 1999 Publisher: Upper Saddle River, N.J. Prentice Hall

Crossing the chasm : marketing and selling high-tech products to mainstream customers.
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ISBN: 9780066620022 0066620023 Year: 1999 Publisher: New York Harper

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Global electronic commerce: theory and case studies
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ISBN: 0262232057 0262286017 0585238219 9780262286015 9780262528474 9780585238210 9780262232050 Year: 1999 Publisher: Cambridge, Mass. MIT

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Over the past two decades, businesses in virtually every sector of the world economy have benefited from the technologies of electronic commerce--the automation of commercial transactions using computer and communications technologies. Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology--attractive because of its low cost and global reach, but unattractive because of its slow speed and poor user interface.Each of the twelve chapters contains an overview of a current theory or practice followed by one or more business case studies. A combination of academic theory and case studies provides a comprehensive picture of how businesspeople use computers to revolutionize the selling and delivery of their products and services.


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A Test of the General Validity of the Heckscher-Ohlin Theorem for Trade in the European Community
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ISBN: 1462389341 1452768420 1281268089 1451895658 9786613778291 Year: 1999 Publisher: Washington, D.C. : International Monetary Fund,

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While the Heckscher-Ohlin-Vanek (HOV) theorem has been a dominant paradigm in trade theory, the empirical evidence to support it has been weak. This paper develops a modified HOV model that allows technologies to differ across countries. The revised model significantly improves the theory’s accuracy in predicting trade flows in contrast to the traditional model. The paper also illustrates that, since countries have different technologies, measures of factor contents of trade in final goods using direct and domestically produced indirect input requirements are more accurate and yield more consistent predictions than do traditional measures.

World wide web marketing: integrating the Internet into your marketing strategy
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ISBN: 0471315613 Year: 1999 Publisher: New York Wiley

E-business: roadmap for success
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ISBN: 0201604809 Year: 1999 Publisher: Reading, Mass. Addison-Wesley

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This book illustrates how managers are rewiring the enterprise to confront the e-commerce onslaught - uprooting traditional business applications as we know them. The authors create an innovative application framework for structural migration from a legacy model to an e-business model.


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Kotler over marketing: over het creëren, winnen en domineren van markten
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ISBN: 9052613060 Year: 1999 Publisher: Schoonhoven Academic Service


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Internet strategie: concurrentievoordeel in de digitale economie: theorie en praktijk
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ISBN: 9067898775 Year: 1999 Publisher: Amsterdam Addison-Wesley

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Keywords

65.01 --- #ECO:04.09:sectoren IT-technologie ICT internet --- 658.8.134 --- 681.3 *C2 --- 681.3*D44 --- 681.3*D44 Communications management: buffering input/output message sending network communication terminal management (Operating systems)--See also {?681.3*C2} --- Communications management: buffering input/output message sending network communication terminal management (Operating systems)--See also {?681.3*C2} --- 681.3 *C2 Computer communication networks: data communications OSI security and protection --- Computer communication networks: data communications OSI security and protection --- 65.01 Methods and methodology. Theory and practice of organization --- Methods and methodology. Theory and practice of organization --- Electronic marketing. E-commerce --- e-commerce --- intranet --- DBM (database marketing) --- #A9910A --- 004.738.5:339 --- TDC-matrix time, distance, complexity --- digitale economie --- extranet --- internethandel (e-commerce) --- strategische planning --- Computer communication networks: data communications; OSI; security and protection --- Communications management: buffering; input/output; message sending; network communication; terminal management (Operating systems)--See also {?681.3*C2} --- elektronische handel (e-commerce) --- 681.3*D44 Communications management: buffering; input/output; message sending; network communication; terminal management (Operating systems)--See also {?681.3*C2} --- 681.3 *C2 Computer communication networks: data communications; OSI; security and protection --- Business management --- internet --- Computer architecture. Operating systems --- Mass communications --- Marketing --- management --- informatiemaatschappij --- marketing --- planning

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