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e-commerce --- Frans --- telefoneren --- communicatie --- zakentaal --- Mass communications
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Business policy --- Marketing --- internationale handel --- communicatiemanagement --- internet --- economisch recht --- e-commerce
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Marketing --- Advertising. Public relations --- Computer architecture. Operating systems --- e-marketing --- internet --- e-commerce --- 528.59 --- datacommunicatie, telecommunicatie, internet - overige onderwerpen, e-commerce --- Internet marketing. --- Social Sciences and Humanities. Marketing --- Marketing (General) --- Marketing (General).
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Selling --- High technology --- Technological innovations --- Technologie de pointe --- Innovations --- High technology. --- Marketing. --- Marketing --- Vente --- 658.8.134 --- Electronic marketing. E-commerce
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Over the past two decades, businesses in virtually every sector of the world economy have benefited from the technologies of electronic commerce--the automation of commercial transactions using computer and communications technologies. Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology--attractive because of its low cost and global reach, but unattractive because of its slow speed and poor user interface.Each of the twelve chapters contains an overview of a current theory or practice followed by one or more business case studies. A combination of academic theory and case studies provides a comprehensive picture of how businesspeople use computers to revolutionize the selling and delivery of their products and services.
Computer architecture. Operating systems --- Distribution strategy --- Electronic commerce --- Cybercommerce --- E-business --- E-commerce --- E-tailing --- eBusiness --- eCommerce --- Electronic business --- Internet commerce --- Internet retailing --- Online commerce --- Web retailing --- Commerce --- Information superhighway --- E-books --- Electronic commerce. --- Business & Economics --- Marketing & Sales
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While the Heckscher-Ohlin-Vanek (HOV) theorem has been a dominant paradigm in trade theory, the empirical evidence to support it has been weak. This paper develops a modified HOV model that allows technologies to differ across countries. The revised model significantly improves the theory’s accuracy in predicting trade flows in contrast to the traditional model. The paper also illustrates that, since countries have different technologies, measures of factor contents of trade in final goods using direct and domestically produced indirect input requirements are more accurate and yield more consistent predictions than do traditional measures.
Exports and Imports --- Macroeconomics --- Neoclassical Models of Trade --- Trade Policy --- International Trade Organizations --- Trade: General --- Innovation --- Research and Development --- Technological Change --- Intellectual Property Rights: General --- Macroeconomics: Consumption --- Saving --- Wealth --- Retail and Wholesale Trade --- e-Commerce --- Empirical Studies of Trade --- International economics --- Technology --- general issues --- Exports --- Imports --- Consumption --- Trade in goods --- International trade --- National accounts --- Trade balance --- Economics --- Balance of trade --- Italy --- E-Commerce --- General issues
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Applied marketing --- Information systems --- Internet marketing. --- World Wide Web (Information retrieval system) --- Internet --- Marketing sur Internet --- World Wide Web (Système d'information) --- e-marketing --- internet --- verkoopkunde --- e-commerce --- marketing --- 369.1 --- marketing, marktonderzoek, marktanalyse --- World Wide Web. --- World Wide Web (Système d'information)
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This book illustrates how managers are rewiring the enterprise to confront the e-commerce onslaught - uprooting traditional business applications as we know them. The authors create an innovative application framework for structural migration from a legacy model to an e-business model.
Computer. Automation --- Business policy --- Economic relations. Trade --- Electronic commerce --- 681.3 --- 658.011 --- 658.86 --- 339 --- Cybercommerce --- E-business --- E-commerce --- E-tailing --- eBusiness --- eCommerce --- Electronic business --- Internet commerce --- Internet retailing --- Online commerce --- Web retailing --- Commerce --- Information superhighway --- Computer. Informatica. Automatisering --- Bedrijfsbeleid --- Distributiestrategie --- Economische betrekkingen. Handel --- Electronic commerce.
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I, 308 p.
Marketing. --- Marketing --- marketingbeleid --- marketing --- e-commerce --- Kotler, Philip --- 658.8 --- #ECO:03.14:industrie en onderneming marketing --- 658.8 )* MARKETING --- marketingmix --- marketingtechnieken --- marktstudie --- merkenrecht --- strategisch management --- 658.8 Marketing. Sales. Selling. Distribution --- Marketing. Sales. Selling. Distribution --- Economie --- Strategisch marketingmanagement --- Theorieën --- Marketingtheorieën --- Financiewezen --- Theorie --- Marketingtheorie --- Verpleegkunde --- Verplegingswetenschap
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65.01 --- #ECO:04.09:sectoren IT-technologie ICT internet --- 658.8.134 --- 681.3 *C2 --- 681.3*D44 --- 681.3*D44 Communications management: buffering input/output message sending network communication terminal management (Operating systems)--See also {?681.3*C2} --- Communications management: buffering input/output message sending network communication terminal management (Operating systems)--See also {?681.3*C2} --- 681.3 *C2 Computer communication networks: data communications OSI security and protection --- Computer communication networks: data communications OSI security and protection --- 65.01 Methods and methodology. Theory and practice of organization --- Methods and methodology. Theory and practice of organization --- Electronic marketing. E-commerce --- e-commerce --- intranet --- DBM (database marketing) --- #A9910A --- 004.738.5:339 --- TDC-matrix time, distance, complexity --- digitale economie --- extranet --- internethandel (e-commerce) --- strategische planning --- Computer communication networks: data communications; OSI; security and protection --- Communications management: buffering; input/output; message sending; network communication; terminal management (Operating systems)--See also {?681.3*C2} --- elektronische handel (e-commerce) --- 681.3*D44 Communications management: buffering; input/output; message sending; network communication; terminal management (Operating systems)--See also {?681.3*C2} --- 681.3 *C2 Computer communication networks: data communications; OSI; security and protection --- Business management --- internet --- Computer architecture. Operating systems --- Mass communications --- Marketing --- management --- informatiemaatschappij --- marketing --- planning
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