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Marketing --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Encyclopedias

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Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.

Marketing --- Bundling (Marketing) --- Product management --- New products --- Marketing. --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling

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Trade theory --- Professional ethics. Deontology --- Consumer goods --- Green marketing --- Business ethics --- Biens de consommation --- Marketing vert --- Morale des affaires --- Labeling --- Social aspects. --- Etiquetage --- POLITIQUE INDUSTRIELLE --- UNION EUROPEENNE

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Marketing --- Marketing & Sales --- Commerce --- Business & Economics --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Study and teaching. --- Study and teaching

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Household appliances --- Consumer goods --- Appareils ménagers --- Biens de consommation --- History --- History --- Histoire --- Histoire --- Canada --- Canada --- Social life and customs --- Moeurs et coutumes