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The contributors to this volume are a mixture of academics and professionals from around the world. They address agency operation, creativity, media planning, operations and speciality advertising.

Advertising. Public relations --- #SBIB:309H2800 --- #SBIB:AANKOOP --- Reclame: algemene werken --- Advertising --- Advertising. --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- E-books --- Publicité

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Advertising --- -Consumer behavior --- -#SBIB:001.AANKOOP --- #SBIB:309H2820 --- #SBIB:309H2800 --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Social aspects --- -De reclameboodschap: algemene werken --- Reclame: algemene werken --- Consumer behavior --- #SBIB:001.AANKOOP --- De reclameboodschap: algemene werken

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Fonds Suzan Daniel (FSD)

159.98*2 --- 659.11 --- 769.91 --- 766:659.12 --- Publiciteit. Business psychologie. --- Publicity campaigns, their execution. Advertising tactics. Target audience of publicity --- Prentenverzamelingen: affiches; posters; uithangborden --- Toegepaste grafische kunsten. Gebruiksgrafiek: Commerciële grafiek-:-Concept and design in advertising --- 766:659.12 Toegepaste grafische kunsten. Gebruiksgrafiek: Commerciële grafiek-:-Concept and design in advertising --- 769.91 Prentenverzamelingen: affiches; posters; uithangborden --- 659.11 Publicity campaigns, their execution. Advertising tactics. Target audience of publicity --- 159.98*2 Publiciteit. Business psychologie. --- Advertising --- Men in advertising --- Sex in advertising --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Publiciteit. Business psychologie

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De auteurs voeren in deze publicatie een vivisectie uit op teksten, beelden en het complexe proces van (stereotiepe) beeldvorming rond vrouwen en mannen, en rond allochtonen en autochtonen. De theoretische achtergrond van beeldvormingsprocessen wordt belicht en er wordt een analysemodel uitgewerkt om beeldvorming binnen de eigen organisatie te kunnen achterhalen en verbeteren. Aan de hand van een aantal voorbeelden (bv. beeldvorming van mannen en vrouwen op de Nederlandse televisie, beeldvorming van ministers (m/v) in de geschreven pers) tonen de auteurs concreet aan hoe beeldvorming werkt bij verschillende organisaties en op diverse werkterreinen. Effectief beeldvormen gaat over de beeldvorming rond mannen en vrouwen, en rond allochtonen en autochtonen in media, reclame en voorlichting. Het doel is bouwstenen aan te brengen om stereotype beeldvorming te doorbreken. Het eerste deel van het boek gaat in op de theoretische achtergrond van beeldvormingsprocessen. In het tweede deel wordt een analysemodel gepresenteerd om de beeldvorming in eigen organisatie te kunnen achterhalen en verbeteren. In het derde deel zijn een aantal praktijkvoorbeelden beschreven.

Advertising. --- Body image in women. --- Feminist theory. --- Human body --- Symbolic aspects. --- Sociology of culture --- Sociology of minorities --- Advertising --- Body image in women --- Feminist theory --- #SBIB:316.346H10 --- #SBIB:316.346H20 --- #SBIB:IO --- #TELE:SISTA --- 681.3*I4 --- 681.5.016 --- Feminism --- Feminist philosophy --- Feminist sociology --- Theory of feminism --- Women --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- 681.3*I4 Image processing: image displays; image processing software (Computing methododologies) --- Image processing: image displays; image processing software (Computing methododologies) --- 681.5.016 Automatic control engineering. Control systems, techniques, equipment. Cybernetic and automation technology--?.016 --- Automatic control engineering. Control systems, techniques, equipment. Cybernetic and automation technology--?.016 --- Symbolic aspects of the human body --- Symbolism --- Symbolic aspects --- Vrouwenproblematiek, feminisme: algemeen --- Positie van de vrouw in de samenleving: algemeen --- Philosophy --- Psychology --- Beeldvorming --- Beeldcommunicatie --- Profiel en imago --- Imagomanagement --- Communicatie --- Profiel --- Imago --- Migration background --- Images of men --- Local population --- Stereotypes --- Images of women --- Book