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Social influence --- Compliance --- Cognitive dissonance --- Manipulative behavior --- Rationalization (Psychology) --- Manipulative behavior. --- Obedience. --- Choix (Psychologie) --- Influence (Psychologie) --- Manipulation (Psychologie) --- Obéissance --- Obéissance --- Choice (Psychology). --- Influence (Psychology). --- Influence sociale --- Manipulation
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Ritzer demonstrates the empirical reach of the McDonaldisation process, then moves beyond it to the world of 'new means of consumption' and the postmodern perspectives that best illuminate them. He ends with a re-evaluation of the thesis.
Consumption (Economics) --- Rationalization (Psychology) --- Marketing. --- Industrial management. --- Social structure --- McDonald's Corporation --- Influence. --- United States --- Social conditions. --- Franchises (Retail trade) --- Retail trade --- Industrial efficiency. --- Social aspects.
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