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ISBN: 2130492916 9782130492917 Year: 1998 Publisher: Paris : PUF - Presses Universitaires de France,
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Social influence --- Compliance --- Cognitive dissonance --- Manipulative behavior --- Rationalization (Psychology) --- Manipulative behavior. --- Obedience. --- Choix (Psychologie) --- Influence (Psychologie) --- Manipulation (Psychologie) --- Obéissance --- Obéissance --- Choice (Psychology). --- Influence (Psychology). --- Influence sociale --- Manipulation
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ISBN: 9781446279007 1446279006 9781857021981 1857021983 9781282559721 1282559729 9786612559723 6612559721 9780857021984 0857021982 Year: 1998 Publisher: London ; Thousand Oaks, Calif. : SAGE Publications,
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Ritzer demonstrates the empirical reach of the McDonaldisation process, then moves beyond it to the world of 'new means of consumption' and the postmodern perspectives that best illuminate them. He ends with a re-evaluation of the thesis.
Consumption (Economics) --- Rationalization (Psychology) --- Marketing. --- Industrial management. --- Social structure --- McDonald's Corporation --- Influence. --- United States --- Social conditions. --- Franchises (Retail trade) --- Retail trade --- Industrial efficiency. --- Social aspects.
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