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New products --- Product management --- Management
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Engineering --- Project management --- Technological innovations --- New products
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New products --- Organizational learning --- Product management
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Advertising --- Commercial art --- Graphic arts --- New products
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New products --- Production management --- Quality function deployment --- Quality of products
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Manufactures --- New products --- Production management --- Total quality management --- Environmental aspects
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Product management. --- Technological innovations --- New products --- Produits commerciaux --- Produits nouveaux --- Evaluation. --- Evaluation. --- Gestion --- Evaluation
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Concurrent engineering --- Industrial design --- Industrial ecology --- New products --- Product design --- Environmental aspects
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[3e éd.] Lancer un produit sur un marché n'est pas une démarche aisée. Mais lancer un produit sur un marché qui n'existe pas encore est bien plus difficile. Cet ouvrage aborde le marketing industriel en se fondant sur l'observation de longue durée de plusieurs dizaines de projets d'innovation technologique. Il présente les écueils à éviter et les actions génératrices de valeur ajoutée. Il expose les grandes règles d'analyse marketing permettant de dégager des stratégies de développement possibles et les moyens pour les mettre en oeuvre. Cette nouvelle édition a été entièrement revue et corrigée par l'auteur.
Technological innovations --- Strategic planning --- New products --- Product management --- Management --- Marketing --- marketing nieuwe producten --- informatietechnologie --- marketingstrategie --- marketing, planning --- Innovations technologiques --- Segmentation du marché --- Technological innovations - Management --- Technological innovations - Marketing --- New products - Marketing --- Lancement de produit --- Marketing sectoriel --- Recherche-développement
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New products. --- Industrial design --- Product management. --- Produits nouveaux --- Design --- Produits commerciaux --- Gestion --- Design, industrial. --- Industrial design. --- New products --- Design, Industrial --- Product management --- 658.575 --- Brand management --- Management, Product --- Marketing --- Mechanical drawing --- New product development --- NPD (Marketing) --- Product development --- Products, New --- Commercial products --- Management
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