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In this account Denis McQuail analyzes the concept 'media audience' in terms of its history and its place in present day media theory and research. It summarizes key research findings and assesses the impact of new media developments.

media-analyse --- publieksonderzoek --- Mass communications --- Mass media --- Médias --- Audiences. --- Publics --- #SBIB:AANKOOP --- #SBIB:309H401 --- #GBIB:Overlegcentrum Christelijke Ethiek --- -Mass communication --- Media, Mass --- Media, The --- Communication --- Publieksgroepen in de verschillende media (pers, omroep, film, boekenindustrie, ...): gebruikersgroepen, gebruikersonderzoek --- Audiences --- Mass media - Audiences. --- Mass media -- Audiences. --- Journalism & Communications --- Communication & Mass Media --- -Publieksgroepen in de verschillende media (pers, omroep, film, boekenindustrie, ...): gebruikersgroepen, gebruikersonderzoek --- Médias --- Audiences, Communication --- Communication audiences --- Audiences, Mass media --- Spectators --- Social aspects --- Mass media - Audiences