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ISBN: 0385485662 9780385485661 Year: 1997 Publisher: New York: Currency Doubleday,
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Market segmentation. --- Sales promotion. --- Consumers' preferences. --- Customer relations.
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ISBN: 0385482051 Year: 1997 Publisher: New York (N.Y.): Doubleday
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Customer relations --- Market segmentation --- Relationship marketing --- Technological innovations
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