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In 'Market la Mode', Erin Mackie examines the role that 'The Tatler' and 'The Spectator', two eighteenth-century British lifestyle magazines, played in the growth of fashion and how they influenced their readers. She traces the commercial context in which they operated, focusing on the processes of commodification, fetishization, and revisions of gender identity. Mackie's study makes clear that fashion publications, far from being commentaries on passing trends, assumed a leading role in defining women's legitimate sphere of activities as well as in the development of commerce as recreation.

CDL --- 391 --- Aesthetics, British --- Commercial products in literature. --- English essays --- English periodicals --- Ethics, Modern --- Fashion in literature. --- Fashion --- Literature and society --- Middle class in literature. --- Sex role in literature. --- History and criticism. --- History --- Tatler (London, England : 1709) --- Spectator (London, England : 1711) --- England --- Social life and customs --- Tatler (London, England : 1709). --- Spectator (London, England : 1711). --- Commercial products in literature --- Fashion in literature --- Middle class in literature --- Sex role in literature --- Middle classes in literature --- Style in dress --- Clothing and dress --- History and criticism --- Spektator