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In zeven hoofdstukken behandelen de auteurs zeven belangrijke doelgroepen waarmee de organisatie of het bedrijf relaties onderhoudt. Daaraan voorafgaand besteden zij aandacht aan de rol van communicatie als beleidsinstrument en aan het belang van planmatig communiceren. In de afsluitende hoofdstukken gaan ze in op het organiseren van de bedrijfscommunicatie. Verder vindt u een overzicht van de verschillende communicatiemedia.

PR (public relations) --- Advertising. Public relations --- Organization theory --- bedrijfscommunicatie --- Mass communications --- #KVHA:Bedrijfscommunicatie; Nederlands --- #KVHA:PR; Nederlands --- E090494.jpg --- Public relations ; ondernemingen --- Bedrijfscommunicatie en management --- Lobby's --- Bedrijfscommunicatie en management. --- Bedrijfscommunicatie. --- Lobby's. --- 659.4 --- PR --- 091 --- #SBIB:309H250 --- Bedrijfscommunicatie --- Public relations --- 659.4 Public relations (PR) --- Public relations (PR) --- public relations --- Interne en externe communicatie: algemene werken --- Externe communicatie --- Public relations. --- Reclame. --- Ondernemingen.

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Negotiation in business --- Negotiation --- #SBIB:327.6H00 --- #SBIB:309H250 --- #SBIB:011.AANKOOP --- Business --- Management --- Bargaining --- Dickering --- Haggling --- Higgling --- Negotiating --- Negotiations --- Discussion --- Psychology, Applied --- Internationale en diplomatieke relaties: algemeen --- Interne en externe communicatie: algemene werken --- Negotiation in business. --- Negotiation.

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Image (relations publiques) Beeld (public relations) --- 659.4 --- #SBIB:309H252 --- #SBIB:AANKOOP --- Entreprises Ondernemingen --- Information (gestion) Informatie (management) --- Publicité Adverteren --- Relations publiques Public relations --- Histoire Geschiedenis --- Communication Communicatie --- 659.4 Public relations (PR) --- Public relations (PR) --- Externe communicatie (incl. public relations) --- Public relations --- Communication in management --- Relations publiques --- Communication en gestion --- Communication

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Advertising. Public relations --- verkoop --- marketing --- bedrijfscommunicatie --- IKZ (integrale kwaliteitszorg) --- communicatievaardigheden --- klachtenbehandeling --- 658.8 --- #SBIB:032.IO --- #SBIB:309H250 --- #SBIB:316.334.2A552 --- #SBIB:35H511 --- Social learning talenten zelfontwikkeling zelfontplooiing creativiteit duurzaam crisis --- 658.8 Marketing. Sales. Selling. Distribution --- Marketing. Sales. Selling. Distribution --- Interne en externe communicatie: algemene werken --- Partijen en strategieën in de onderneming: scientific management, tijds- een bewegingsstudies, beoordelingstechnieken, Taylorisme, kwaliteitsmanagement --- Kwaliteit van het openbaar bestuur --- Klachtenbehandeling --- Klantendienst --- Klantgericht ondernemen --- Marketing --- Financiewezen

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Advertising. Public relations --- Bedrijfsbeeld --- Corporate image --- Image de marque --- Entreprises --- Image. --- 658.81 --- 65.01 --- -#SBIB:309H254 --- #SBIB:316.334.2A551 --- AA / International- internationaal --- 659 --- Company image --- Corporate identity --- Corporations --- Industrial design coordination --- Sales organization --- Methods and methodology. Theory and practice of organization --- Case studies --- Externe communicatie: profit sector --- Partijen en strategieën in de onderneming: ondernemingsbeleid en management --- Reclame - Public relations. --- Public relations --- Corporate image. --- Case studies. --- Publicité - Relations publiques. --- Advertising. Public relations. --- 659 Reclame - Public relations. --- 659 Publicité - Relations publiques. --- 659 Advertising. Public relations. --- 65.01 Methods and methodology. Theory and practice of organization --- 658.81 Sales organization --- #SBIB:309H254 --- Reclame - Public relations --- Corporate image - Case studies. --- Entreprises - Image.