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1995 (1)

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Le marketing stratégique : stratégie, segmentation, positionnement, marketing-mix et politique d'offre
Author: Chirouze, Yves
ISBN: 2729895388 9782729895389 Year: 1995 Volume: *1 Publisher: Paris Ellipses

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Abstract

Keywords
Marketing --- Positioning (Advertising) --- Market surveys --- Positionnement (Publicité) --- Etudes de marché --- Management --- Gestion --- Positionnement (Publicité) --- Etudes de marché --- Europe

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