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book (6)


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1995 (6)

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Introduction to advertising and promotion: an integrated marketing communications perspective
Authors: ---
ISBN: 0256136971 0256136963 Year: 1995 Publisher: Chicago, Ill Irwin

Advertising, alcohol consumption, and mortality : an empirical investigation
Authors: ---
ISBN: 0313294577 Year: 1995 Publisher: Westport (Conn.): Greenwood

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Abstract

Keywords

Advertising --- -Alcoholism --- -Drinking of alcoholic beverages --- -#SBIB:309H2821 --- #SBIB:309H402 --- #SBIB:AANKOOP --- Alcohol consumption --- Alcohol drinking --- Alcohol use --- Alcoholic beverage consumption --- Consumption of alcoholic beverages --- Drinking problem --- Liquor problem --- Social drinking --- Alcoholic beverages --- Alcoholism --- Temperance --- Addiction to alcohol --- Alcohol abuse --- Alcohol intoxication --- Dipsomania --- Drunkenness --- Inebriety --- Intemperance --- Intoxication --- Jellinek's disease --- Substance abuse --- Controlled drinking --- Drinking of alcoholic beverages --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- -Reclameboodschap: functies, genres, taalgebruik historiek --- Media en publiekgroepen: gebruik van de boodschap, effecten van de media, ... --- #SBIB:309H2821 --- Reclameboodschap: functies, genres, taalgebruik historiek --- Media en publiekgroepen: gebruik van de boodschap, effecten van de media, .. --- Media en publiekgroepen: gebruik van de boodschap, effecten van de media, . --- Media en publiekgroepen: gebruik van de boodschap, effecten van de media,

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