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Marketing research --- Consumer behavior --- 659 --- consumentengedrag --- marketing --- 369.1 --- Publicity. Information work. Public relations --- marketing, marktonderzoek, marktanalyse --- Consumer behavior. --- Marketing research. --- Social Sciences and Humanities. Consumer Studies --- Consumer Behaviour --- Consumer Behaviour. --- 659 Publicity. Information work. Public relations --- Market research --- Marketing --- Markets --- Research --- Research, Industrial --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys

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This book details the results of the authors' research using laboratory animals to investigate individual choice theory in economics-consumer-demand and labour supply behaviour and choice under uncertainty. The use of laboratory animals provides the opportunity to conduct controlled experiments involving precise and demanding tests of economic theory with rewards and punishments of real consequence. Economic models are compared to psychological and biological choice models along with the results of experiments testing between these competing explanations. Results of animal experiments are used to address questions of social policy importance.

Animal ethology and ecology. Sociobiology --- Economics --- Consumption (Economics) --- Consumer behavior. --- Human behavior --- Animal models. --- Consumption (Economics). --- Business, Economy and Management --- AA / International- internationaal --- 339.320 --- 305.5 --- Consumptie: algemeenheden. Wet van de vraag in verband met de consumptie. Consumptiebehoefte. Behoeftetheorie --- Econometrie van de variaties van de vraag. Verbruiksfunctie. Econometrie van het gedrag van de verbruiker --- Animal models in research --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Consumer profiling --- Market surveys --- Consumer demand --- Consumer spending --- Consumerism --- Spending, Consumer --- Demand (Economic theory)

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Consumption (Economics) --- Consumer behavior --- Social aspects --- -351.82*7 <44> --- consommateurs --- biens de consommation --- verbruikers --- consumptiegoederen --- Consumentisme --- Consumentengedrag --- Frankrijk. --- 351.82*7 <44> --- soins de sante --- 202 --- 339.325.1 --- AA / International- internationaal --- FR / France - Frankrijk --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Consumer demand --- Consumer spending --- Consumerism --- Spending, Consumer --- gezondheidszorg --- Sociale organisatie --- Evolutie van de consumptie. Budget van de huishoudens --- Demand (Economic theory) --- Human behavior --- Consumer profiling --- Market surveys --- Consumption (Economics) - Social aspects

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"The book appears pertinent in the context of the emerging potpourri of cultures today.... It makes for useful reading reminding you as it does of the seriousness of the incessant cultural and ethnic changes taking place all around." --Business India "This eclectic collection probably represents the best examples of research currently available and is a fascinating, pioneering exploration of an important field of study." --Choice Exploring cultural identity and its impact on marketing, Marketing in a Multicultural World breaks new ground by synthesizing research, analyzing trends, assessing data, and defining and describing culture and cultural identity in its various manifestations. Chapters discuss perspectives on ethnicity, nationalism, and cultural identity; globalization as a social and economic phenomenon; and strategies used by ethnic groups in Europe and North America to establish their place in the dominant cultures and economic systems. Adding to the wealth of information presented are case studies on the Italian Canadian home, current Romanian consumption patterns, Turkish Germans' niche in Berlin's fast-food market, cross-border shopping in Northern Ireland, marketing and consumption of traditional ethnic crafts in India and Mexico, and the marketing of cultural products in museum retail shops. Global trends in emerging ethnicity--and also in global marketing--make this an especially timely book. Marketing in a Multicultural World is the perfect text for scholars, students, and professionals in marketing and race and ethnic studies.

Applied marketing --- Marketing --- Communication in marketing --- Intercultural communication. --- Consumer behavior --- Ethnicity --- Communication en marketing --- Communication interculturelle --- Consommateurs --- Etnicité --- Social aspects. --- Cross-cultural studies. --- Aspect social --- Comportement --- Etudes transculturelles --- Intercultural communication --- Social aspects --- 658.8 --- Marketing. Sales. Selling. Distribution --- Social Sciences and Humanities. Marketing --- Marketing (General) --- Marketing (General). --- 658.8 Marketing. Sales. Selling. Distribution --- Etnicité --- Cross-cultural communication --- Communication --- Culture --- Cross-cultural orientation --- Cultural competence --- Multilingual communication --- Technical assistance --- Ethnic identity --- Group identity --- Cultural fusion --- Multiculturalism --- Cultural pluralism --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Cross-cultural studies --- Anthropological aspects --- Marketing - Social aspects --- Communication in marketing - Social aspects --- Consumer behavior - Cross-cultural studies --- Ethnicity - Cross-cultural studies

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#SBIB:316.334.2A553 --- #SBIB:316.334.2A70 --- Competition. --- Fame --- Success. --- Success in business. --- Consumer behavior. --- Income distribution. --- Distribution of income --- Income inequality --- Inequality of income --- Distribution (Economic theory) --- Disposable income --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Business --- Business failures --- Creative ability in business --- Prediction of occupational success --- Growth (Psychology) --- Personal development --- Personal growth --- Self-improvement --- Conduct of life --- Fortune --- Failure (Psychology) --- Fear of success --- Celebrity --- Renown --- Glory --- Competition (Economics) --- Competitiveness (Economics) --- Economic competition --- Commerce --- Conglomerate corporations --- Covenants not to compete --- Industrial concentration --- Monopolies --- Open price system --- Supply and demand --- Trusts, Industrial --- Personeelsbeleid en loonbeleid, functieclassificaties --- Beroepensociologie: algemeen, middenstand, vrije beroepen --- Economic aspects. --- Competition --- Consumer behavior --- -Income distribution. --- Success --- Success in business --- Economic aspects --- Income distribution --- Income --- Fame - Economic aspects