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book (2)

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1995 (2)

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The new positioning. The latest on the world's #1 business strategy.
Author: Trout, Jack
ISBN: 0070652910 Year: 1995 Publisher: N.Y., ... : McGraw-Hill,

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Positioning (Advertising) --- Positioning (Advertising). --- Advertising. Public relations --- Positionnement

Book

Le marketing stratégique : stratégie, segmentation, positionnement, marketing-mix et politiques d'offre
Author: Chirouze, Yves
ISBN: 2729895388 9782729895389 Year: 1995 Volume: *1 Publisher: Paris : Ellipses,

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Marketing --- Positioning (Advertising) --- Market surveys --- Positionnement (Publicité) --- Etudes de marché --- Management --- Gestion --- Positionnement (Publicité) --- Etudes de marché --- Europe

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