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Product innovation strategy pure and simple : how winning companies outpace their competitors
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ISBN: 0070531323 Year: 1995 Publisher: New York McGraw-Hill

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New products --- Management


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Cases in product management.
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ISBN: 0256163472 Year: 1995 Publisher: Chicago (Ill.) : Irwin,

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Seminar on successful product engineering : testing for optimal design and function, Berlin (Germany) 22nd-24th February 1995
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ISBN: 9283112202 Year: 1995 Publisher: Amsterdam ESOMAR

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Product data exchange.
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ISBN: 1857282795 Year: 1995 Publisher: London UCL press

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Technologie en samenleving.
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ISBN: 905350396X Year: 1995 Publisher: Leuven Garant

Profitable product management.
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ISBN: 0750618884 Year: 1995 Publisher: Oxford : Butterworth - Heinemann on behalf of the Chartered Institute of Marketing,


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Product development : meeting the challenges of the design-marketing interface
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ISBN: 0471953539 Year: 1995 Publisher: Chichester Wiley

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Meeting of the minds : creating the market-based enterprise
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ISBN: 0585232105 0875845770 Year: 1995 Publisher: Boston, Mass. : Harvard Business School Press,

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The author "demonstrates that when companies use systems thinking to view customers and the market as an extension of the organization, they achieve a meeting of the minds - creating value for customer, community, and enterprise. Barabba rejects the path of organizational restructuring and instead presents a framework for creating unity of knowledge and purpose across functions and for linking them with the markets they serve. He offers an array of tools and concepts - like the dialogue decision process and the knowledge-use network - designed to promote systemic knowledge gathering and decision making without dissipating functional competencies."--Book jacket.

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