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The marketing game!
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Authors:
Mason, Charlotte H.
---
Perreault, William D.
ISBN: 0256178631 Year: 1995 Publisher: Chicago Irwin
ISBN: 0256178631 Year: 1995 Publisher: Chicago Irwin
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Abstract
Keywords
Marketing --- Management games --- Jeux d'entreprise --- Decision making --- Prise de décision --- Prise de décision
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