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The author "demonstrates that when companies use systems thinking to view customers and the market as an extension of the organization, they achieve a meeting of the minds - creating value for customer, community, and enterprise. Barabba rejects the path of organizational restructuring and instead presents a framework for creating unity of knowledge and purpose across functions and for linking them with the markets they serve. He offers an array of tools and concepts - like the dialogue decision process and the knowledge-use network - designed to promote systemic knowledge gathering and decision making without dissipating functional competencies."--Book jacket.

Marketing research. --- Marketing --- New products. --- Consumer satisfaction. --- Marketing research --- New products --- Consumer satisfaction --- Marketing & Sales --- Commerce --- Business & Economics --- Decision making. --- Decision making --- Customer satisfaction --- Satisfaction --- Brand loyalty --- Customer loyalty --- New product development --- NPD (Marketing) --- Product development --- Products, New --- Commercial products --- Industrial design --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Market research --- Markets --- Research --- Research, Industrial --- Decision-making in marketing