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Richard Hill looks closely at the business and management cultures of Europe. He identifies those areas where cultures collide, comparing management styles and negotiating strategies, and analysing the implications of cross-frontier strategic alliances, multicultural teamwork and 'New Age' management techniques. In the final chapter he examines the case for the EuroManager - as yet an unverified life form like 'little green men' - and concludes that, for the present at any rate, the sensible solution is still to 'Think Global, Act Local'. (Bron: http://www.europublications.com)

Bedrijfsorganisatie --- Communautés européennes --- Europese Gemeenschappen --- Organisation des entreprises --- marketing --- Economic sociology --- Sociology of culture --- E110648.jpg --- Management. Directorate. Technique and methods of management --- 65.012.4 Management. Directorate. Technique and methods of management --- 65.012.4 --- EU --- Industrial psychology --- European Union --- Europa (E.U., 1993- ) --- handel --- economie --- Gestion interculturelle --- Marchés d'exportation