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Book
Cases in marketing management.
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Authors:
Bernhardt, Kenneth L.
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Kinnear, Thomas C.
ISBN: 0256122466 Year: 1994 Publisher: Boston : Richard D.Irwin,
ISBN: 0256122466 Year: 1994 Publisher: Boston : Richard D.Irwin,
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Keywords
Promotional strategy : managing the marketing communications process.
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Authors:
Engel, James F.
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Warshaw, Martin R.
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Kinnear, Thomas C.
ISBN: 0256082049 Year: 1994 Publisher: Homewood (Ill.) : Irwin,
ISBN: 0256082049 Year: 1994 Publisher: Homewood (Ill.) : Irwin,
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Advertising. --- Marketing --- Marketing. --- Management.
Book
PharmaSim : a brand management simulation
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Authors:
James, Stuart W.
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Deighan, Michael
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Kinnear, Thomas C.
ISBN: 1885837038 Year: 1994 Publisher: Charlottesville Interpretive software
ISBN: 1885837038 Year: 1994 Publisher: Charlottesville Interpretive software
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