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Marketing and service quality in public transport: round table, held in Paris on 5th-6th December 1991
Authors: ---
ISBN: 9282111849 9282105415 Year: 1993 Publisher: Paris ECMT

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Abstract

Faced with mounting deficits, public transport is in search of a new image. Above all, service quality must beadapted to customer needs. A whole range of possibilities exist to make public transport more appealing: more frequent and punctual service, better equipment, improved customer relations, electronic payment facilities and more convenient connections are just a few of these. Round Table 92 takes stock of what is happening throughout Europe in this area. By comparing the interesting developments, a new image of public transport is slowly taking shape.

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