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658.81 --- Database management. --- Database marketing --- Direct marketing --- -Direct mail campaigns --- Mail-order business --- Marketing --- Advertising, Direct-mail --- Direct selling --- Data base marketing --- Data base management --- Data services (Database management) --- Database management services --- DBMS (Computer science) --- Generalized data management systems --- Services, Database management --- Systems, Database management --- Systems, Generalized database management --- Electronic data processing --- Sales organization --- Data processing --- Database marketing. --- Data processing. --- -Sales organization --- 658.81 Sales organization --- -Data base marketing --- Direct mail campaigns --- Database management

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De belangrijkste bedrijfsmedia worden behandeld : brief, circulaire, folder, brochure, persbericht, jaarverslag.

communication [function] --- teksten schrijven --- bedrijfscommunicatie --- copywriting --- communicatie --- Mass communications --- Presse d'entreprise Bedrijfspublicaties --- Information (gestion) Informatie (management) --- Communication écrite Schriftelijke communicatie --- Communication Communicatie --- zakelijke communicatie --- Nederlands --- 374.2 --- Communicatie in en door de onderneming --- Nederlands, schriftelijke communicatie --- Public relations --- 651.7 )* NEDERLANDSE HANDELSCORRESPONDENTIE --- advertenties --- correspondentie --- handelscorrespondentie --- taalkunde --- verslagen --- 651.7 --- Bedrijfscommunicatie --- Nederlandse zakelijke communicatie --- Schrijven --- Tekstschrijven --- Personeelsbladen --- Direct mail --- Jaarverslagen --- Bedrijfsjournalistiek --- Persberichten --- Schriftelijke communicatie --- Schriftelijke communicatie.