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Promotional culture: advertising, ideology and symbolic expression
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ISBN: 0803983905 0803983913 9780803983908 9780803983915 Year: 1991 Publisher: London Sage

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Abstract

Keywords

Advertising --- Symbolism in advertising. --- Imagery (Psychology) --- Popular culture. --- Social aspects. --- -Symbolism in advertising --- Culture, Popular --- Mass culture --- Pop culture --- Popular arts --- Communication --- Intellectual life --- Mass society --- Recreation --- Imagery, Mental --- Images, Mental --- Mental imagery --- Mental images --- Imagination --- Visualization --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Social aspects --- -Symbolism in advertising. --- Imagery (Psychology). --- Popular culture --- Symbolism in advertising --- Culture --- Society and advertising --- #SBIB:309H2820 --- #SBIB:309H2821 --- 659 --- 659.12 --- 659.1 --- 659.1 Publicity. Advertising --- Publicity. Advertising --- 659.12 Concept and design in advertising --- Concept and design in advertising --- De reclameboodschap: algemene werken --- Reclameboodschap: functies, genres, taalgebruik historiek --- Reclame. Public relations --- reclame --- ideologie --- symbolen --- Advertising. Public relations --- Advertising - Social aspects. --- Promotion d'événements spéciaux --- Publicité --- Symbolisme --- Imagerie (psychologie) --- Culture populaire --- Sociologie --- Dans la publicité

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