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This book is the first of its kind to address the issues of strategic management and marketing in the banking industry in an international context. Developed over a number of years at the International Banking Centre at the Manchester Business School, the text provides practical information and unique guidelines to help bankers apply the concepts of marketing and strategic management specifically to the banking industry. "Bank strategic management and marketin" is based on experience, and has been tried and tested throughout the world. It will provide an invaluable contribution to the area of management education for banking in a time of rapid change. An accompanying book of case studies is also available.

Banques --- Marketing. --- Gestion

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Banques --- Belgique --- Conditions economiques --- Banques --- Belgique --- Conditions economiques

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Ce document constitute le n°20-21 de la revue MTF : Marchés et téchniques financières

Histoire financière --- Europe --- Histoire monétaire --- Banques, histoire

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BANQUES --- MONNAIE --- DROIT EUROPEEN --- DROIT EUROPEEN --- EUROPE --- Europe --- Europe --- BANQUES --- MONNAIE --- DROIT EUROPEEN --- DROIT EUROPEEN --- EUROPE

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Finances internationales --- Marché libre, operations de --- Credit --- Banques centrales --- Controle --- Finances internationales --- Marché libre, operations de --- Credit --- Banques centrales --- Controle