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1989 (2)

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Planning for R.O.I. : effective advertising strategy
Author:
ISBN: 0136794661 Year: 1989 Publisher: Englewood Cliffs (N.J.) : Prentice-Hall,

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Abstract

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Advertising.

Advertising : principles and practice.
Authors: --- ---
ISBN: 0130152498 0130145491 9780130152497 Year: 1989 Publisher: Englewood Cliffs (N.J.) : Prentice-Hall,

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