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These essays on popular culture explore the contradictions and possibilities in the new images of powerful women such as Cagney and Lacey, Edwina Currie or Madonna. Does Alexis Carrington really represent the wilder side of women, or yet another example of sex co-opted for capitalism? And what has Spielberg's film done to The Color Purple ? Is the female gaze being made to serve "male" ideologies, such as law and order or the protestant work ethic ? Or does active female spectatorship present a challenge even to feminist film criticism ?

Film --- Sociology of minorities --- Advertising. Public relations --- Sociology of the family. Sociology of sexuality --- Mass communications --- Sociology of culture --- Fiction --- Thematology --- Philosophy and psychology of culture --- Women in popular culture --- Body Image --- Women --- Attitudes --- Women - Attitudes --- Feminism --- Movie review --- Movies --- Viewing habits --- Literature --- Images of men --- Popular culture --- Pornography --- Postmodernism --- Publicity --- Television --- Images of women --- Blackness --- Book --- Detective novels