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Media planning: a practical guide
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Author: Surmanek, Jim
ISBN: 0844230464 Year: 1987 Publisher: Lincolnwood, Ill.
ISBN: 0844230464 Year: 1987 Publisher: Lincolnwood, Ill.
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Advertising. Public relations --- Advertising media planning
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Media math : basic techniques of media evaluation.
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Author: Hall, Robert W.
ISBN: 0844231428 Year: 1987 Publisher: Lincolnwood (Ill.) : NTC Business Books,
ISBN: 0844231428 Year: 1987 Publisher: Lincolnwood (Ill.) : NTC Business Books,
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Advertising media planning --- Business mathematics. --- Mathematics.
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