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L'Union des annonceurs est l'unique organisation représentative des entreprises industrielles et commerciales et de services, en tant qu'utilisatrices de la publicité. Cet ouvrage répond aux questions que se posent les professionnels et le grand public.

Advertising. Public relations --- 659.11 --- 658.8 --- #ECO:03.14:industrie en onderneming marketing --- Publicity campaigns, their execution. Advertising tactics. Target audience of publicity --- Marketing. Sales. Selling. Distribution --- 658.8 Marketing. Sales. Selling. Distribution --- 659.11 Publicity campaigns, their execution. Advertising tactics. Target audience of publicity --- Parrainage publicitaire. --- Mécénat.