Union Catalogue of Belgian Libraries
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Carry-over effects in advertising communication : evidence and hypotheses from behavioral science.
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Communicating with consumers : the information processing approach
Authors:
Ray, Michael L.
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Ward, Scott
ISBN: 0803905793
Year: 1976
Volume: 21
Publisher: Beverly Hills, Calif. : Sage Publications,
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Book
Carry-over effects in advertising communication : evidence and hypotheses from behavioral science
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