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book (3)


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1976 (3)

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Book
Carry-over effects in advertising communication : evidence and hypotheses from behavioral science.
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Year: 1976 Publisher: Cambridge Marketing Science Institute

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Communicating with consumers : the information processing approach
Authors: ---
ISBN: 0803905793 Year: 1976 Volume: 21 Publisher: Beverly Hills, Calif. : Sage Publications,

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Book
Carry-over effects in advertising communication : evidence and hypotheses from behavioral science
Authors: ---
Year: 1976 Publisher: Cambridge: Marketing Science Institute,

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Abstract

Keywords

Advertising

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