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Dynamique du marché et comportement d'achat
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Author: Colard, Michel
Year: 1975 Volume: 120 Publisher: Leuven : Center for Socio-economic Studies in Advertising and Marketing, Institut d'administration et de gestion,
Year: 1975 Volume: 120 Publisher: Leuven : Center for Socio-economic Studies in Advertising and Marketing, Institut d'administration et de gestion,
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Abstract
Keywords
Consumers' preferences --- Motivation research (Marketing) --- Brand name products --- Consommateurs --- Mathematical models --- Mathematical models. --- Préférences --- Modèles mathématiques
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