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1975 (1)

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International marketing
Authors: Cateora, Philip R. --- Hess, John Milton
ISBN: 0256016380 9780256016383 Year: 1975 Publisher: Homewood (Ill.): Irwin,

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Abstract

Keywords
Applied marketing --- Export marketing --- International business enterprises --- Marchés d'exportation --- Entreprises multinationales --- Export marketing. --- International business enterprises. --- Marchés d'exportation

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