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"The present version is more than twice as long as the James Lectures and contains many changes made to conform with recent progress in the experimental analysis of behavior, human and otherwise. Although the emphasis is not upon experimental or statistical facts, the book is not theoretical in the usual sense. It makes no appeal to hypothetical explanatory entities. The ultimate aim is the prediction and control of verbal behavior"--Book. (PsycINFO Database Record (c) 2006 APA, all rights reserved).
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